What Is SEO (Search Engine Optimization)?
Search engine optimization is defined as utilizing search engines like Google to find what you’re looking for on the Internet. The basic idea is that the more people who can see your products or services when searching for them, the more will ultimately buy. Optimizing your site for search engines is essential; this may increase revenue and brand recognition on a global scale.
How SEO works?
Search engines named Google and Bing use bots to scan the web, going from site to site, collecting information about them, and storing it in an index. To this end, please think of the index as a giant library where your librarian friend can pull up a book or a website at any given time to help you find what you are in search of when you need it most.
Next, algorithms analyze pages in the index, taking hundreds of ranking factors or signals into account to determine which page relates best to one’s specific query. Just as you’d expect, a librarian has read every book it contains and can tell you exactly which is most suitable for your needs because they have expert knowledge in library sciences.
The success of your search engine optimization can be broken down into two main components: on-page and off-page SEO. On-page factors are all on you as a webmaster—things like your website’s title, meta descriptions, and header tags. On the other hand, off-page factors relate to how things work beyond your control, like social signals or backlinks. Our SEO experts will help you build a strong foundation to increase the number of people visiting your site through organic search!
Factor categories help determine how to focus your SEO efforts and related strategies. The following SEO factors are used as scoring guidance by agencies that regularly conduct SEO audits. Google assigns a priority/importance score for each factor based on how it affects the indexation of a specific website. For example, ranking well in search engines requires content optimization, keyword research, and improved crawlability.
Important of SEO?
SEO is a fundamental part of digital marketing because people conduct trillions of searches each year, often with the commercial intent to find information about products and services. People conduct searches either to find out more information about what they’re looking for or just in hopes they may be able to find something they need. Search engines are always the first place people go when looking for something online. As a company, this means you have a great chance to increase your brand’s visibility in front of all potential customers who may never have even heard of you otherwise and get your site to rank higher than others who happen to be selling. Similar products and services!
Nonetheless, Google is always looking for ways to improve its search results. You’ll often see features like rich results and Knowledge Graph entries providing quick action buttons or answers directly in the searches instead of having users click on links and be redirected to other websites.
In a nutshell, SEO is the building block of a holistic marketing ecosystem. When one understands what their website wants to achieve customers and target market in mind, you can then implement that knowledge across various campaigns (paid and organic), your website, your social media properties, etc.
